Pain Revisited
Pain Revisited
Pain Revisited
Intro
JOURNAVX, the first non-opioid medication approved for acute pain, featuring healthcare professionals interviewed within their own
clinical environments. The stories focused on how physicians
began prescribing JOURNAVX for both planned and unexpected pain
scenarios — from post-surgical recovery to acute injuries — while sharing their perspectives on evolving pain management practices.
The campaign emphasized credibility, education, and human-centered storytelling to build awareness and trust around a groundbreaking new treatment option.
JOURNAVX, the first non-opioid medication approved for acute pain, featuring healthcare professionals interviewed within their own
clinical environments. The stories focused on how physicians began prescribing JOURNAVX for both planned and unexpected pain
scenarios — from post-surgical recovery to acute injuries — while sharing their perspectives on evolving pain management practices. The campaign emphasized credibility, education, and human-centered storytelling to build awareness and trust around a groundbreaking new treatment option.
JOURNAVX, the first non-opioid medication approved for acute pain, featuring healthcare professionals interviewed within their own clinical environments. The stories focused on how physicians began prescribing JOURNAVX for both planned
and unexpected pain scenarios — from post-surgical recovery to acute injuries — while sharing their perspectives on evolving pain management practices. The campaign emphasized credibility, education, and human-centered storytelling to build awareness and trust around a groundbreaking new treatment option.
The Team:
Editing Studio: Cut & Run
Art Supervisor: Talia Hechler
Directors: Aqsa + John X.
Producer: Kristen Bernard
Copy Supervisor: Corey Cohn
ACD: Tamsi New
ACD: Michelle Ventriglia
Client
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JOURNAVX
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